Our approach

There are many ways to look at what is good and what is bad. Our approach focuses on:

  • Where it is produced, one could say it is European centric and the aim is to make sure that you can find cloth etc. that is produced and sourced in Europe, to support the European market and manufacturers.
  • How its produced and sourced, there is good and bad in how (especially fabric and leather) is produced. This criteria evaluates the process and its environmental impact but also the conditions of the workers and payments etc.

We do not aim at creating elaborate scoring systems, rather give an account of what information is available and which brands that are good to buy and use. If its on the site, then it is ok.